Find Properties

News


What is Premium Loyalty, and Why You Should Consider Launching Your Own Program

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Tom Caporaso, CEO of Clarus Commerce, a premium loyalty program solutions provider. Caporaso discusses Clarus Commerce’s loyalty solutions for retailers, his 25-plus year career in customer loyalty and subscription programs, and what premium loyalty programs entail. He shares why premium loyalty programs are valuable to retailers, why consumers are willing to pay for a membership to receive instant benefits, and how these premium programs increase loyalty with retailers’ best customers while also providing a recurring revenue stream.

Furthermore, Caporaso discusses key findings from the Clarus Commerce 2020 Premium Loyalty Data Study, why offering both free and paid loyalty tiers can help convert top customers to the paid model, and what he’s seeing as the cost threshold that consumers are willing to spend to join a premium loyalty program. He shares why loyalty may be even more critical as the ramifications of the COVID-19 pandemic subside, how new omnichannel consumer behaviors will affect retail loyalty programs, and how retailers can connect with Clarus Commerce to improve their loyalty offerings.

Tom Caporaso is the CEO of Clarus Commerce, the only company specializing in building, managing and optimizing premium loyalty programs. He has been in the loyalty and subscription space for over 25 years, empowering brands to build better relationships with their top customers for the long-term. A solidified thought leader across the retail and loyalty sphere, Caporaso has been quoted in national publications like CNBC, Reuters and U.S. News & World Report. In addition to his loyalty expertise, Caporaso also has a 100 percent CEO approval rating on Glassdoor, a 2020 leadership award from The Hartford Courant, and has helped Clarus Commerce earn the Connecticut Top Workplaces award every year since 2013.

 

Click here to listed to podcast: My Total Retail 

Listen to part two of this multipart series here.

Article Comments

Featured Properties

Retail Space To Let | Amrel Centre | Alberton
Voortrekker Rd, New Redruth, Alb...,
Alberton / Southcrest / Elandspark,
Johannesburg South,
Gauteng
100+m2 at R0/m2
Retail Space To Let | Alpine | Sunnyrock | Germiston
11 Sunrock Close, Sunnyrock Germ...,
Germiston,
East Rand,
Gauteng
100+m2 at R0/m2
Retail Space | Ezibeleni Mall | Eastern Cape
Ezibeleni, Eastern Cape,
Easte Cape Interior,
Easte Cape Interior,
Eastern Cape
75+m2 at R0/m2
Retail Space | N2 Woodhill | Piet Retief
Theo, Mocke Street, Piet Retief ,
Mpumalanga ,
Mpumalanga ,
Mpumalanga
100+m2 at R0/m2
Retail Space | Hilton Siding Shopping Centre | Kwazul...
Hilton, Kwazulu Natal,
Pietermaritsburg,
Pietermaritzburg,
KwaZulu Natal
79+m2 at R0/m2
Retail Space | Saul Mkhizeville | Mpumalanga
Driefontein, Mpumalanga,
Mpumalanga ,
Mpumalanga ,
Mpumalanga
99+m2 at R0/m2
Retail Space | Sunward Palms Shopping Centre | Boksbu...
Kingfisher Avenue, Boksburg,
Boksburg,
East Rand,
Gauteng
100+m2 at R0/m2
Retail Space | Parkdene Junction | Boksburg
Rondebult Road, Boksburg,
Boksburg,
East Rand,
Gauteng
100+m2 at R0/m2
Retail Space For Lease | Archer Crossing
Archerfish Drive and Mudhopper S...,
Midrand,
Midrand,
Gauteng
42+m2 at R0/m2
The Neighbourhood Square | Retail Space For Lease
Club Street, Linksfield,
Linksfield,
Johannesburg Northern Suburbs,
Gauteng
99+m2 at R0/m2
Retail space for lease| The Avenue Shopping Centre
7th Street Springs.,
Springs,
East Rand,
Gauteng
100+m2 at R0/m2
Available retail space | Fourways Gardens
Corner Uranium Street and Bushwi...,
Fourways and Lonehill,
Johannesburg Northern Suburbs,
Gauteng
60+m2 at R0/m2
Mall@theJunction (previously known as Rosettenville J...
Geranium Street, Rosettenville,
Rosettenville / La Rochelle,
Johannesburg South,
Gauteng
39+m2 at R100/m2
Umphakathi Mall, Randfontein (new development)
Corner Main Reef Road (R28) and ...,
Randfontein,
West Rand,
Gauteng
65+m2 at R0/m2
Home Properties Contact Us Search